Coates
Brand Refresh, Styleguide
CoatesHire was well known as Australia’s biggest equipment hire provider, however in recognition of the many offerings beyond equipment hire, they re-branded as Coates.
The aim was to create a unified brand that communicated their end-to-end solutions capabilities, spanning dry hire, engineering solutions, industrial solutions, training and technology.
The solution centered around a dynamic, agile, scalable and reliable design framework that would be flexible enough to cater for all of the brand touchpoints, communications and applications.
SERVICES
Brand Refresh and Styleguide.
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The aim was to create a unified brand that communicated their end-to-end solutions capabilities, spanning dry hire, engineering solutions, industrial solutions, training and technology.
The solution centered around a dynamic, agile, scalable and reliable design framework that would be flexible enough to cater for all of the brand touchpoints, communications and applications.
SERVICES
Brand Refresh and Styleguide.
CREDITS
Designed at The Royals.
Designed at The Royals.
< Previous Work | Next Work >